In May 2011, I wrote this article comparing native mobile applications, such as iPhone and Android apps, with mobile websites, which are also commonly called web apps, mobile sites, and lite sites. The article appeared in Square Circle Triangle’s Winter 2011 e-newsletter, mailed to subscribers in July 2011.
As I only had a cursory understanding of native apps and mobile websites, I began by researching the products online. I then spoke with a project manager, a designer, and two developers at Square Circle Triangle to learn what they thought of the two products. Finally, I also spoke with a Melbourne-based business owner who had debated between the two options and ultimately hired developers to produce a mobile website for his business.
Written following Associated Press style guidelines, my article reviewed the pros and cons of both options and concluded with a few basic questions that people should consider before hiring a developer. These questions were intended to help people clarify their goals and reveal whether a native app or a mobile website was a better option for them.
Since I published this article, Square Circle Triangle has begun the process of rebranding itself as BlocksGlobal, and the company’s old email newsletters are no longer accessible online. If you’d like to read the article, please contact me for a copy.