I created the website plan and wrote the text for the Kennedy Dental Cosmetics website from May through June 2012. Kennedy Dental Cosmetics is a Sydney-based dental practice, specializing in cosmetic dentistry and facial injectables. The website was launched in August 2012.
I began the project by researching cosmetic dentistry to give myself a better understanding of the services cosmetic dentists provide and how those services are marketed to customers. I then read a great deal of literature on the specific services Kennedy Dental Cosmetics offers.
I also traveled to Sydney to interview Dr. Irene Kennedy, the director of the practice and a renowned prosthetic dentist, to learn more about her and what makes the services she provides at Kennedy Dental Cosmetics unique.
After concluding my interviews and research, I coordinated with Dr. Kennedy, the website designers, and the project manager to develop the new website’s structure, and I wrote the text for the initial 16 website pages:
• Dr. Irene Kennedy
• Dr. Josephine Ha
• Cosmetic Dentistry
• Commitment and Philosophy
• Cosmetic Tooth Enhancement
• Instant Porcelain Veneers
• Custom-Made Porcelain Veneers
• Teeth Straightening
• Cosmetic Dentures
• Facial Injectables
I provided Kennedy Dental Cosmetics with two rounds of edits to the text, and I proofread each webpage within its content management system prior to the launch date.
Although the website has changed since its initial launch, you can still read much of my original content on the Kennedy Dental Cosmetics website.